Connecting Market Strategy, Customer Experience, and Business Performance

With over 25 years of leadership and management experience in business, marketing, and market development, Hoa Nguyen has held management positions at multinational corporations and leading organizations in Vietnam. Her professional background includes more than 15 years with multinational companies such as UPS and PepsiCo, followed by over 10 years with Vingroup, Sacombank, Canadian International School System, and EQuest Education Group.

Throughout her career, she has developed extensive expertise in marketing strategy, brand development, market expansion, customer development, and business management. Her contributions to marketing transformation, communications excellence, and business growth have been recognized through multiple awards at UPS at both national and Southeast Asian regional levels.

She has undertaken executive training in Singapore focused on management role standardization across the Asia-Pacific region, along with various leadership and executive development programs covering business strategy, market analysis, human resource development, change management, and corporate governance.

Her key strength lies in connecting strategic direction with practical execution, bringing together marketing, customer experience, and business performance. She helps organizations identify gaps in market engagement, customer development, and business operations, providing a foundation for setting meaningful and actionable improvement priorities.

At GCP, she serves as a senior advisor and principal consultant for business-focused solutions, specializing in market development, marketing strategy, customer experience management, and business performance improvement.

Core Areas of Expertise

Marketing Strategy • Brand Development • Market Development • Customer Experience Management • Marketing Transformation • Business Growth

Professional Training & Executive Development

  • Executive training in Singapore focused on management role standardization across the Asia-Pacific region.

  • Leadership development programs in strategic planning and business management.

  • Professional development in marketing, market analysis, business transformation, change management, and corporate governance.

Selected Professional Achievements

  • Best-in-Class Marketing Transformation Award – UPS.

  • Top Country Award – IBSC Excellence – UPS.

  • Best Communication Award – UPS Southeast Asia.

  • Growth Award – Highest Year-on-Year Growth in Southeast Asia.